Black Friday
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52 €20 € + VAT/bottle Lozione 250 ml -
52 €24 € + VAT/bottle Crema Forte 250 ml -
21 €11 € + VAT/bottle Gel Intenso 100 ml
Free hand gel with every bottle ordered
Hair Elixir · Made in Italy
Stop dyeing your hair. Your natural color returns gradually.
Lozione and Crema Forte are not hair dyes. They nourish your scalp and hair shaft with active minerals, so white strands gradually darken week by week. Easy home application on dry hair.
- Zero ammonia & zero peroxide
- 30-day money-back guarantee
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- DeliveryCalculated in your cart
- PaymentOptions at checkout
- Original productProfessional formula
- WhatsApp support+40 771 174 330
Choose in 5 seconds
Which formula fits your hair?
Lozione and Crema Forte deliver the same repigmentation effect; only the texture and application differ. Gel Intenso is optional and speeds up results.
Hair longer than 10 cm? Choose Lozione. Short hair or beard? Choose Crema Forte.
Prices shown are + VAT (calculated at checkout). Available in packs of 1, 3, 5, or 10 bottles.
How it works
Does not coat white hair. Helps it rebuild its own natural pigment.
Hair Elixir formulas contain nourishing minerals and active ingredients for the hair and scalp, including bismuth citrate and sulfur. They contain no dye pigments, ammonia, or peroxide. That is why color does not appear overnight: it deepens progressively, just like children’s hair that starts fair and darkens naturally over time.
- 1Shake the bottle for 1 minute. Active mineral particles must be evenly suspended throughout the liquid. This is the most important step.
- 2Apply to dry scalp and massage for 3–5 minutes. Wear gloves so you do not stain your fingernails.
- 3Follow the schedule for a few weeks. Once your natural shade returns, apply only 1–2 times a week for maintenance.
What to expect
Your natural shade returns in progressive stages
Visible results typically appear within 2 to 6 weeks of consistent application. Here is how the progression looks week by week.
- Light blonde. White strands first take on a warm, light golden tone.
- Brown. The shade deepens gradually from one week to the next.
- Dark brown or black, if that is your natural hair color.
Reddish or yellowish tone at first? That is normal. If your natural pigment has warm undertones, the intermediate stage will reflect it, meaning you are already close to your final shade.
Once you reach your natural color, apply only 1–2 times a week for maintenance.
Results vary from person to person depending on natural hair color, age, and how consistently the schedule is followed.
More than color
Healthier, stronger hair, not just darker
- Rejuvenates the hair shaft, stimulates growth, and helps stop excessive shedding.
- Thickens hair strands and restores natural shine.
- Combats dandruff and purifies the scalp.
- Works on beard and mustache as well.
- Suitable for people sensitive to chemical dyes.
30-Day Money-Back Guarantee
You have 30 days from delivery. If you are not satisfied, write to us and we will refund your order in full. We only ask that you use the product for at least 21 days so you can see the progressive effect.
Customer stories
People who stopped dyeing their hair
I used Crema Forte on my short hair and beard. After three weeks my temples went from white to my natural dark brown without anyone noticing a sudden dye line.
Lozione saved me from dyeing my roots every three weeks. You really do have to shake the bottle for a full minute, and by week four my hair looked fuller and naturally brown again.
Skeptical at first, ordered the 3-bottle pack. First it turned light golden, then medium brown, just as explained on the site. No scalp irritation at all.
My hair was thinning and greying at the crown. After a month with Lozione, shedding stopped and the white strands blended back into my chestnut shade.
Crema Forte + Gel Intenso is the best combination for short hair. Takes 3 minutes in the evening, no mess, and my hair looks 10 years younger.
Wonderful support on WhatsApp — they helped me pick Lozione for my shoulder-length hair and explained the shampoo routine. Highly recommend.
FAQ
Common questions before ordering
How long until I see results?
Most customers notice the first shade change within 2 to 3 weeks of daily application, with full natural shade restoration typically achieved between 3 and 6 weeks depending on hair thickness and percentage of grey.
Which product should I choose: Lozione, Crema Forte, or Gel Intenso?
Choose Lozione if your hair is longer than 10 cm. Choose Crema Forte if your hair is shorter than 10 cm or for beard and mustache. Add Gel Intenso if you want to style your hair and speed up the results.
Is it a hair dye? Does it contain ammonia or peroxide?
No. Hair Elixir products contain zero ammonia, zero peroxide, and no synthetic dye pigments. They work with your hair’s keratin using active minerals (including bismuth citrate and sulfur) so color returns progressively.
Why do I need to shake the bottle for 1 minute?
The active mineral particles naturally settle at the bottom of the bottle. Shaking vigorously for 60 seconds before every application ensures the active ingredients are suspended evenly in every drop.
How often can I wash my hair during the treatment?
For the first 2–3 weeks, we recommend washing your hair every 3 to 4 days using a mild, silicone-free shampoo so the minerals have time to bind with the hair shaft.
How many bottles do I need for a complete treatment?
For short hair, 3 bottles are usually enough for the full intensive phase plus several months of maintenance. For medium or long hair, we recommend the 3-bottle or 5-bottle pack.
How does the 30-day money-back guarantee work?
Use the product consistently for at least 21 days. If you are not satisfied within 30 days from delivery, contact us via WhatsApp or email and we will refund your order.
Start with the right Hair Elixir formula
Not sure which one to pick? Message us on WhatsApp with your hair length and we will recommend the ideal routine.